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FUTURA FONT | Magazine

Documentation of the research work done on the History of Futura font.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
Futura is part of a group of fonts that work well both as body copy and display. You've probably seen Futura being used in many different industries, from film posters to advertising and album covers. The Futura font is used in many ads and logos, including Ikea (before its brand redesign in 2010), Absolut Vodka, Domino's Pizza, Nike, and Volkswagen. In movies, it's been used in V for Vendetta, American Beauty, 2001: A Space Odyssey, Gravity, and in many of Wes Anderson's films. 

FUTURA FONT | Magazine
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FUTURA FONT | Magazine

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